Keyword: Malcom Gladwell; Internet and Change; digital activism; high-risk activism; twitter revolution

The Internet and social change; will it be Tweeted?

Where Malcom Gladwell in his article ‘Small Change: Why the revolution will not be Tweeted’ got it wrong. In his article M. Gladwell states that unlike many optimists he believes that social media will not lead to any significant change. One the one hand as it builds on a network of weakly-connected links and lack of infrastructure and on the other hand because people behind their computers will never have enough incentive to become a high-risk activist. Gladwell’s scepticism is not new, but...
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